The Brief
belVita, approached us to bring their first-ever Rise & Thrive campaign to life in celebration of National Thrive Day. With data showing that most people abandon their healthy eating goals by January 17th, belVita aimed to step in and make breakfast (and sticking to resolutions) a little easier.
The objective? To support healthy habits by targeting offices full of women, mothers, and family decision-makers aged 33–45 with household incomes over $75,000. These were key consumers for belVita’s nutritious morning message, and the goal was to deliver meaningful brand engagement and measurable impact.
The Solution
We specialise in hyper-targeted brand sampling across a variety of everyday environments, including the workplace. Leveraging our segmented network, we honed in on companies that precisely matched belVita’s bullseye customer. The response was overwhelming, resulting in 477 companies selected to participate across New York and Chicago.
We distributed 183,000 belVita Blueberry Breakfast Biscuits directly to consumers in office environments, creating moments of delight during the morning hustle. Each sample was paired with a branded product questionnaire to collect valuable insights on behavior, attitudes, and brand perception.
The Results
The belVita Rise & Thrive campaign was a powerful reminder of how impactful real-life sampling can be when it’s personal, purposeful, and precisely targeted:
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183,000 Consumers Reached
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32,647 Completed Questionnaires
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83% Purchase Intent (27,097 consumers expressed willingness to buy)
Additional campaign insights revealed:
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67% of participants admitted struggling with maintaining a balanced breakfast.
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79% rated the product as above average.
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Many consumers reported that belVita made healthy eating in the morning feel more achievable.
By engaging directly with high-intent consumers in the flow of their daily lives, belVita not only boosted product awareness but also established itself as a supportive partner in their morning routines.
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Case Study:
Belvita
