Case Study
Cadbury Darkmilk:
Together with Cadbury, we wanted to show appreciation to our NHS and Key Workers by distributing 1,859,000 Cadbury Dark milk samples and leaflets to front line health care workers across the UK. In doing so, we unlocked a synergy between its target demographic and NHS workers on our network.
1.8m
consumers reached
91%
purchase intention
Let us do the hard work
and make every sample count.
How it works:
We begin by gaining a deep understanding of your product's unique features and target demographics. Using our extensive database, we pinpoint the most effective distribution channels to maximise your product's reach. This strategic approach ensures your samples land in the right hands, driving maximum impact and engagement.
Once partners opt into your activation, we take it from there, managing all logistics and fulfilment to deliver your samples, complete with compelling product info, designed to drive maximum engagement.
Post campaign, we deliver a comprehensive report packed with rich insights, including in-depth consumer survey data, authentic client testimonials, curated user-generated content, and a full performance analysis. We go beyond the basics, illustrating the campaign’s true impact across every touchpoint, amplified through strategic social media coverage and tailored creative assets.
Demographic
Healthcare workers are a highly educated and digitally savvy audience, consistently staying ahead of industry trends and technological advancements. Their demographic profile is diverse, with income levels and gender representation varying based on their specific sector, role, and geographic location. This dynamic group is deeply engaged in their profession, often seeking innovative solutions that enhance both their work and personal lives.
Where your samples could be heading:
