Why Student
Sampling?
Sampling in student environments strategically reaches a younger, highly impressionable audience eager for new experiences and who are quick to embrace emerging trends. This dynamic demographic is open to discovery and highly engaged, making them ideal for building strong, long-term brand loyalty. Perfect audience for brand lead social media elevations via campaigns and competitions.
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Case Study
Keurig Dr Pepper: Snapple Elements
A key aspect of this campaign was to distribute exclusively to Colleges and Universities. Students are a valuable demographic to impact with product sampling. With an average age range of 18-24, students are in an impressionable age-class, allowing your brand to activate a long-term relationship and turn these consumers into brand loyalists over time.
20k
completed questionnaires
87%
recommendation rate
Let us do the hard work
and make every sample count.
How it works:
We begin by gaining a deep understanding of your product's unique features and target demographics. Using our extensive database, we pinpoint the most effective distribution channels to maximise your product's reach. This strategic approach ensures your samples land in the right hands, driving maximum impact and engagement.
Once partners opt into your activation, we take it from there, managing all logistics and fulfilment to deliver your samples, complete with compelling product info, designed to drive maximum engagement.
Post campaign, we deliver a comprehensive report packed with rich insights, including in-depth consumer survey data, authentic client testimonials, curated user-generated content, and a full performance analysis. We go beyond the basics, illustrating the campaign’s true impact across every touchpoint, amplified through strategic social media coverage and tailored creative assets.
Demographic
Traditionally, students typically range from 18 to 24 years old, with a generally balanced gender distribution. They lead socially active lifestyles and are open to new trends and experiences. Plus, they are quick to adopt emerging trends, new brands, and cultural shifts, making them a valuable audience for engagement and long-term brand connections with your products.
Where your samples could be heading:
