Case Study:

Diso Vitamin Strips

The Brief

Diso Vitamin Strips partnered with us to run a targeted product sampling campaign featuring two of their flagship products:

Diso® Snooze Dissolvable Sleep Aid: Formulated with restful sleep essential vitamins to promote deep, restorative sleep, helping users wake up refreshed and revitalised.

Diso® B12 Supplement: Designed to reduce tiredness and fatigue, these dissolvable strips help users feel sharper, more alert, and mentally focused.

The campaign was strategically designed to address the challenges faced by office workers, such as sleep deprivation and fatigue, making the products highly relevant to the audience. Office-based sampling was selected as the ideal method to engage this demographic. The target audience was 18+ with a female skew, and Diso’s main objectives were to:

Drive product sales through increased awareness and engagement.

Position their vitamin strips as the go-to solution for busy professionals seeking energy and restorative sleep.

The Solution

We implemented a comprehensive product sampling campaign to meet Diso’s objectives:

Targeted Sampling: Distributed 12,500 Diso Vitamin Strips (both Snooze and B12 variants) and accompanying leaflets to employees at 51 companies across London. The distribution focused on connecting with professionals in high-stress environments where fatigue and sleep disruption are common challenges.

Interactive Competitions: Diso Vitamin Strips ran three competitions to further drive engagement:
- A social media competition to encourage product interaction and boost brand visibility online.
- A questionnaire competition that rewarded participants for sharing their experiences with the samples.
- A competition for the most creative insights, pictures, and testimonials, collected from our network.

Discount Incentives: Each leaflet included a 20% discount code for first-time purchases, providing an immediate incentive to buy and driving sales conversion.

By combining targeted sampling with interactive activities and a strong call-to-action, the campaign successfully connected with Diso’s ideal consumers.