Case Study:

MOJU

The Brief

MOJU partnered with us, in collaboration with LetThemKnow Promotions Ltd, to drive brand awareness, trial, and product engagement for their Fresh Root Ginger and Hot Mango Immunity Shots across the UK.

The campaign focused on reaching health-conscious professionals aged 25+ who lead active lifestyles. Workplaces and office environments were identified as the ideal sampling locations, ensuring that MOJU’s immunity-boosting shots were introduced to a targeted audience with an interest in wellness and nutrition.

The Solution

A multi-city product sampling activation was executed to maximise reach and impact:

High-Footfall Train Stations: The first phase of activations took place in key commuter hubs, including Leeds, Glasgow Central, and London Waterloo. MOJU’s bold orange branding and high-energy promotional team brightened commuters' mornings, offering a natural energy boost to kickstart their day.

Office-Based Sampling: To further enhance product engagement, MOJU’s sampling extended to curated office spaces in Edinburgh, Leeds, Glasgow, and Manchester. A total of 70,000 samples were distributed directly to office workers during morning hours, ensuring they experienced the product when they needed it most.

Supporting NHS Workers: An additional 6,000 samples were distributed to NHS workers in London, reinforcing MOJU’s commitment to wellness and daily immunity support.

Large-Scale Reach: Across five cities, together with LetThemKnow Promotions, we facilitated the distribution of over 250,000 samples, significantly boosting brand awareness, product education, and trial rates.

Consumer Engagement & Competitions: To encourage further interaction and feedback, MOJU launched two competitions within the network, offering winners a two-month supply of MOJU. Participants were invited to share their experiences and insights through post-sampling questionnaires, providing valuable consumer data.

The Results

The campaign delivered outstanding results, successfully converting first-time samplers into potential long-term customers:

Brand Discovery: 66% of participants had not heard of MOJU before sampling, and of those, over 60% said they would consider purchasing in the future.

Strong Recommendation Rate: 82% of respondents stated they were likely or very likely to recommend MOJU to a friend.

Consumer Insights: The campaign gathered valuable feedback on taste preferences and insights into when and how consumers would incorporate MOJU into their daily routines.