Case Study:

Prada Paradoxe

The Brief

Prada conducted a product sampling campaign with us to showcase their most loved perfume, Prada Paradoxe. They wanted to boost product credibility, strengthen customer loyalty and drive sales through their campaign. To achieve this, Prada wanted to reach females aged 25–34 years old, particularly professionals in premium fashion, finance, politics, science, media/broadcasting, and talent agencies. The campaign focused on offices across the UK, strategically targeting a demographic aligned with Gen Z and younger Millennials (Gen X) who value luxury and prestige.

The Solution

Targeted Distribution: Delivered 15,000 Prada Paradoxe samples and leaflets to employees at 54 companies across key cities: London, Manchester, and Liverpool. The distribution targeted professionals working in high-profile industries and aligned with Prada’s luxury brand positioning.

Engaging Competitions: Hosted two exclusive competitions to further drive engagement and collect user-generated content:

Winner 1: A randomly selected participant from our questionnaire entrants won a 50ml bottle of Prada Paradoxe Intense.
Winner 2: A brand ambassador who provided the most creative pictures and feedback during the campaign also won a 50ml bottle of Prada Paradoxe Intense.

The Results

The campaign delivered remarkable results, showcasing the effectiveness of targeted product sampling for luxury brands:

High Consumer Ratings: Over 90% of respondents rated Prada Paradoxe 4 out of 5 or higher, highlighting strong consumer satisfaction.

Brand Discovery: 55% of respondents had never purchased a Prada fragrance before the campaign, demonstrating the campaign’s success in reaching a new audience.

Purchase Intent: More than 80% of respondents expressed that they were likely to purchase the fragrance within the next 6 months, with 7% already making a purchase by the time of the survey.