Case Study:
Lindt
The Brief
Lindt approached us to sample their Lindor Treat Bars, wanting to reach ABC1 male and females across the UK nationwide and grow the product awareness of their treat bars in comparison to the fan favourite Lindt Balls. Lindt was also looking to gather insights on the market knowledge of their treat bars and any general consumer feedback on the product.
The Solution
To achieve these objectives, we distributed 150,000 Lindor Treat Bars to 375 office locations nationwide. By tapping into the snacking habits of office workers, we timed the sampling, delivering Lindt Treat Bars when a chocolate indulgence was most likely to hit the spot. This strategic placement allowed Lindt to reach their target demographic at the right moment, ensuring maximum trial and engagement with their premium chocolate treat.
The Results
With an almost 50/50 split of males and females, we were able to gain valuable insights for Lindt while building product awareness among its key demographic. 89% of trial consumers stated they would go on to purchase the Lindt bars in future. Through our post-trial questionnaire we were also able to gather feedback for Lindt on the packing, filling and calorific value.
Testimonials
I love Lindor truffles and this bar was indeed irresistibly smooth. Perfect size for a tea break and/or snack. Delicious!
It is really good chocolate even though I`m not a sweets person.
It was just so lovely to get to sample these bars. The timing was perfect and I took them to a 2 day conference and was able to give each manager a bar and they instantly put everyone in a good mood. The power of chocolate!
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