Case Study:

Thatchers Cider

Overview

Since 2022, we have worked together with iconic British cider brand Thatchers to create powerful product sampling campaigns. In fact, we’ve delivered over 630,000+ samples already, and we’re set to deliver another 250,000 this year.

Together, we’ve increased brand awareness, encouraged non-cider drinkers to give it a taste, received valuable feedback on the beverages, introduced four new flavours to the market and much, much more. It started during COVID in 2020, with a Halloween related campaign for Thatchers Katy, and has grown to include 7 flavour variations in both offices and universities.

By sampling in distraction free environments and delivering the products at the time they are meant to be enjoyed – the end of the day when you are ready for a hard-earned drink – we were able to create social occasions and elevate the average sampling experience time and time again.

Here is a walk down memory lane and a look at what’s to come:

Timeline

Date & Units	Product
Oct 20 – 5k	Katy
May 21 – 25k	Cloudy Lemon
Jul 21 – 50k	Cloudy Lemon
Mar 22 – 50k	Thatcher Haze Cloudy Cider
May 22 – 150k	Thatcher Blood Orange
May 23 – 80k	Thatchers Blood Orange & Thatchers Cloudy Lemon
May 23 – 80k	Thatchers Haze
Mar 24 – 110k	Thatchers Apple and Blackcurrant
Apr 24 - 100k	Thatchers Haze
May 24 – 60k	Thatchers Blood Orange
May 22 – 50k	Thatchers Blood Orange
Aug 24 – 32k	Thatchers Cider Juicy Apple

Key Results

85.6% consumer intention to purchase rate across all campaigns in 2024
18.23% questionnaire redemptions in 2024

In 2025, we’re excited to be sampling 250,000 units of its Blood Orange, Apple & Blackcurrant, Cloudy Lemon & Juicy Apple in both universities and offices, alongside several other activations.